The 2015 Cadillac ATS and CTS are two examples of some of the most dynamic luxury sedans on the market today. One would think that because of this, the market would respond to the products in kind. Sadly, it hasn’t been so.
Road and Track even made it a point to mention them in their recent list of the “10 Best Cars Nobody Buys.”
While the pair of Cadillacs have their downsides, such as the current CUE interface and lack of appeal in their gauge clusters, they are far from disappointing. As R&T points out, it’s no easy feat to “out-BMW a BMW.” Though largely, the suspicion causing the lack of sales has been that the longstanding Cadillac customers feel alienated from the brand’s current direction of sportiness and heightened pricing. Meanwhile, current German brand customers seem pretty happy.