Today at the 2015 New York International Auto Show, Buick took the stage alongside the Buick Enclave Tuscan Special Edition to announce it will be expanding on its ever successful “That’s Not A Buick” ad campaign.
The current campaign portrays bystanders who are shocked the car they are staring at is in fact a Buick, and is packed with features such as OnStar 4G LTE Wireless. Now, Buick wants to ensure its consumers know exactly what a Buick is embodied of.
The new ad spots will simply feature Alec Baldwin featuring various items to identify what is, and is not, a Buick.
“We think Alec is the perfect match for this campaign,” a Buick spokesperson said. “We have Alec pointing at a fishbowl, sponge and various exotic fruit enthusiastically proclaiming ‘That’s not a Buick!’ and we think it resonates quite well.”
For example: a hairdryer, not a Buick. A Regal, Buick. A slice of salami, not a Buick.
The direct approach to identifying Buick vehicles should create an incredibly clear concept for consumers to remember, and realize many, if not all, of the inanimate objects they encounter in their daily lives are in fact not Buick vehicles.
Buick displayed a prime example of what to expect from the campaign in a live rendition at their display during the 2015 New York International Auto Show, where the brand escorted attendees to various other vehicle displays, and in unison, pointed and screamed. The movement could also be seen occurring in the food court, lobby and merchandise store.
The spots featuring Baldwin will be brief, and will begin airing today, April 1st.