Well, that’s some good news for Chevrolet. Dealers can’t keep the 2015 Chevrolet Colorado on their lots very long, and that isn’t a bad problem to have.
According to the latest data compiled by Pickup Trucks, the average time a 2015 Colorado crew cab is sitting on the lot before finding a new home is only 14 days. In comparison, a new Ford F-150 crew cab takes 18 days to find a new home. The Chevrolet Colorado extended cab is only two days behind the F-150 crew cab at 20 days, but is tied with the F-150 extended cab, which also takes 20 days.
Chevrolet is still trying to keep up with the demand for its new midsize truck, and with a steadier flow of inventory, more Colorados should be finding their way to dealers. Many we speak to say they don’t see all that many at dealers, and if there are some, they’re in very small numbers still.
Chevrolet is also taking a unique approach to the 2015 Colorado with an abundance of accessory and special edition packages including the Colorado GearOn and Colorado Trail Boss edition. The brand hopes this inspires buyers to purchase the already loaded vehicle, rather than ticking specific options, though, many of the accessories can be had for any Colorado.
Chevrolet has said it wasn’t only planning on targeting truck buyers with the 2015 Colorado, and in terms of sales, it looks like it’s working for them. As time moves forward, we’ll have an even clearer picture.