It’s common knowledge that the Cadillac ELR hasn’t been painted as the great extended-range electric vehicle the brand imagined it would be. Besides decidedly good looks, the coupe never seemed to warrant its $75,000 starting price and has been a slow mover since its introduction.
One dealer is taking it to the extremes to move the PHEV Caddy, and is offering a free, no asterisk, no gimmick, Cadillac ATS with the purchase. Upon reading the fine print, the deal is indeed legitimate. The only real catch is a specific stock number must be purchased for the ELR, and it happens to be the fully-optioned variant, checking in at $88,130.
The ATS being offered up as bait is a base ATS Standard with the 2.5-liter four-cylinder, valued at $33,125. Upon signing the dotted line for a shiny new ELR, the buyer is still responsible for tax, title, and other various fees for the free ATS, though.
It seems extreme, and if someone is prepared to drop almost $90,000 for an ELR, we’d imagine the consumer wouldn’t be interested in a base ATS. Who knows, if anything the dealer may receive increased traffic.
Despite slow sales, it looks like there is still future for the Cadillac, according to Cadillac chief, Johan de Nysschen, though, the once confirmed then retracted refresh of the car has been missing in action for the past few auto shows.
What do you say? Would an ATS sweeten the deal and push you to purchase an ELR? Let us know down below.