Though many have been hoping for a Chevy Silverado or GMC Sierra rival to Ford’s F-150 Raptor, General Motors seems to have no intention to build such a truck. What’s more, the automaker wouldn’t confirm to Edmunds whether it will use the name Badlands on a future model, despite filing an application to trademark the name.
Upon being first to discover the Badlands trademark, we speculated that it would be a perfect name for a high-performance, off-road-oriented version of the Chevy Silverado or GMC Sierra to take on Ford’s Raptor, which is already in its second generation after the all-new 2017 F-150 Raptor was unveiled at the 2015 Detroit Auto Show. As such, the only true rival to the Raptor is Fiat-Chrysler’s Ram Power Wagon. Despite the speculation, GM product development chief Mark Reuss said that there are no plans to develop a full-size pickup truck to battle the F-150 Raptor.
“We have a lot of priorities,” Reuss said. “Capital is not endless. That is not one of our highest priorities in terms of spending capital right now.”
But Reuss is a fan of the idea of a performance pickup truck based on the midsize Chevrolet Colorado ZR2 concept that debuted at the 2014 Los Angeles Auto Show.
“We showed the ZR2 and said we would like to do that,” he said.
The Colorado ZR2 concept stands 4 inches (10 cm) higher and wider compared to a regular four-wheel-drive 2015 Colorado. It’s also equipped with off-road racing shocks, front and rear locking differentials, 35-inch off-road tires, and unique front and rear fascias to increase approach and departure angles. If manufactured, it would be GM’s only vehicle that’s ready for serious off-roading straight from the factory.