As expected, General Motors will provide lease subsidies for the Chevrolet brand exclusively through its captive finance arm, GM Financial, starting on April 1st, 2015. Despite the dubious date, this is no April Fool’s joke. We promise.
Chevrolet is the last GM North America brand to give its lease incentives exclusively to GM Financial. In February, the automaker made GM Financial the preferred lease lender carrying lease incentive exclusivity for the Buick and GMC brands. The same change goes into effect for Cadillac in March 2015.
Combined sales of the Buick–GMC and Cadillac brands make up less than a quarter of GM’s U.S. sales volume, while Chevrolet makes up the remaining 75 percent. As such, it is widely believed that GM waited to give GM Financial lease incentive exclusivity for the high-volume Chevrolet brand to be certain that the recently-established captive finance arm could maintain a high level of service and customer care for the sales volumes required by Buick-GMC and Cadillac.