General Motors’ U.S. lease penetration was 22 percent during the fourth quarter of 2014. Though the figure is a slight increase from the 21 percent lease penetration reported in the fourth quarter of 2014, it is still significantly below the 27 percent industry average (excluding GM) in the fourth quarter of 2014.
During the first quarter of 2015, GM has been in the process of diverting 100 percent of its lease incentives for the Buick-GMC and Cadillac brands to its GM Financial captive finance arm. The change will take place for Chevrolet in April. Industry analysts believe that, besides various customer retention benefits, the change could make GM more competitive when it comes to leasing, an area in which it has traditionally lagged the industry.