General Motors will reduce its powertrain warranty on 2016 model year Chevrolet and GMC vehicles from 100,000 miles to 60,000 miles. The 100k mile warranty, which came into effect for the 2007 model year, was apparently not a strong selling point among customers, so The General is scaling it back to meet “customers’ needs and expectations,” the automaker said.
In a memo sent to dealers, GM said market researched showed “included maintenance and warranty rank low on the list of reasons why consumers consider a particular brand over another.” The 60,000 mile warranty is on-par with those offered by competing brands like Honda and Ford and is still “among the most competitive in the industry.”
In addition to the trimmed powertrain warranties, GM also announced that it make changes to its free maintenance program. The free service program, which began in 2014, entitles buyers of new Chevrolet, Buick or GMC vehicles to four free service visits. That, however, will be scaled down to two starting in 2016.
Meanwhile, Cadillac and Buick vehicles will retain their six-year, 70,000 mile powertrain warranties, which were changed in 2013 from the previous 100,000 mile coverage. The money saved from trimming Chevy’s and GMC’s warranties will be injected “into other retail programs that our customers have told us they value more than these,” GM said.