Halvorson joins GM following a seven-year stint with Starcom MediaVest. In that role, he enhanced snack company Mondelez International’s digital, social and mobile media strategies. Additionally, his work for Oreo and Trident was honored at Cannes, the Effies and the Festival of Media. He’s also worked with prominent clients such as Visa, Intel and State Farm.
Halvorson replaces former global media strategist at GM Jaime del Valle Sansierra, who left the company last year. He will become effective in the new position on April 1.