General Motors has filed an application to register the term “Black Out” as a trademark with the United States Patent and Trademark Office (USPTO), GM Authority was first to discover.
The automaker’s March 12th, 2015 application carries serial number 86561933 and specifies that the mark will be used for “Motor land vehicles, namely, trucks.”
The GM Authority Take
Back in 2014, Chevy showed off the (sweet-looking) Impala Blackout Concept at the 2014 SEMA show that featured — you guessed it — black exterior and interior elements. GM has yet to offer the blacked-out look on a production Impala, so we’ll go ahead and venture a guess that the trademark filing in question is destined for an Impala Black Out variant. That said, we’d love to see Chevy (and even Cadillac) give the blackout treatment to its entire model range, including trucks, SUVs, cars, and crossovers.