In late January, the Wall Street Journal revived rumors that suggested an ultra-capable off-road GMC vehicle could be on its way. We first got word General Motors’ dedicated truck and SUV brand was considering such a model in 2014, however the chances of it coming to fruition are now higher than ever.
WSJ’s report indicated GMC was shopping the idea around to dealers in order to gauge consumer interest. Adding another SUV to the GMC lineup makes more sense now than ever considering the strong demand for crossovers and SUVs, and brand vice president Duncan Aldred is eager to capitalize on the upward momentum of the GMC brand by expanding its lineup.
A Wrangler-fighting GMC would apparently borrow design cues from GM’s Hummer lineup and offer similar capabilities. This strengthens the case for the ultra capable GMC model even more, as it may not only appease off-roading enthusiasts, but fans of the ousted Hummer brand, too.
Would you like to see GMC produce an answer to the Jeep Wrangler and other dedicated off-road products? We think there’s plenty of room for competition in the Wrangler’s niche segment and see GMC as the most fitting GM brand to create such a product. Let us know if you agree by voting below, and feel free to discuss in the comments.