On a list of the most assertively attention-grabbing elements in advertising, we’d have to say that a troop of blood-dribbling undead creatures invading a focus group is pretty high up.
And that’s how Chevrolet got our attention with the video embedded below.
This ad is one installment of Chevrolet’s new “Real People, Not Actors” ad campaign, which casts Chevy focus group participants at the center of intriguing, experimental scenarios like this one. So far, the concept has been shown to resonate strongly with viewers, and the marque has more such ads in the docket to communicate the brand’s safety, technology, and refinement.
Like you, we’ve no idea which of the above brand touchstones is going to be demonstrated with this zombie ad; for the answer, we’ll have to wait until tomorrow. But based on the unphased reactions from this gaggle of focus group participants, we have to question the veracity of the “not actors” claim.