Of course, we already know that Cadillac is putting off its triumphant “true” relaunch in Europe — a dramatic event that’s been pushed back to 2020, according to the automaker’s latest comments. Until that time, there is plenty that the American luxury marque can and will be doing to maintain a presence in the UK and other European markets.
According to the UK’s Auto Express, Cadillac will be relaunching in the Kingdoms later this year by planting a single flagship dealer in the city of London. It will join the small network of 40 other European Cadillac dealers in debuting a small portfolio of four models: the Cadillac ATS (pictured), SRX, and Chevrolet Corvette and Camaro. Those Chevrolets are being sold through Europe’s Cadillac dealers because of Chevy’s recent cessation in the region, intended to make room for Opel and Vauxhall.
But Auto Express reports that a Cadillac spokesperson stated for observers to expect fewer than 1,000 sales per year in the UK; the real sales numbers come in 2020, after Cadillac has invested a confirmed $12 billion into developing a more Europe-friendly portfolio emphasizing diesel powerplants and right-hand drive vehicles. Cadillac Europe PR Manager Rene Kreis says: “Development of right-hand drive vehicles is high on our wish list. However, to do it properly, you have to engineer it from the start.”
Such moves take time, but Kreis remains optimistic that UK Cadillac sales can hit quintuple digits within about 10 years – assuming the marque’s RHD and diesel investments pan out.