Cadillac has hired on Andrew Lipman to fill the all-new role of Director, Global Communications, the automaker announced today. Lipman will report to company president Johan de Nysschen, who is actively scouting talent for the company from its headquarters in New York City.
Lipman will be a “key leader” to Cadillac’s communications, the automaker says, which are currently operated out of its New York and Detroit locations and other international markets. He joins Cadillac from Audi of America, where he spent nine years leading the luxury brand’s communications arm in the United States.
“We have created a new executive role, reflecting the fact that communications is a key aspect in our new organization and a vital tool as we expand and elevate Cadillac globally,” de Nysschen said in a prepared statement. “As a result, we see Andrew’s unique experience in the premium automotive space as a natural fit as we grow our management team and the Cadillac business globally.”
With Audi, Lipman was responsible for developing the automaker’s national and regional communications programs for supporting new product launches, managing marketing initiatives and taking care of lifestyle and entertainment communications. Prior to his role with Audi, Lipman served as an account manager for Ketchum Public Relations’ Hyundai account.
Lipman will become effective in the new role on April 16.