When it comes to creating a cohesive brand design signature, headlamp and taillight graphics can be make-or-break elements; as a rule, today’s automotive lamps tend to echo the same patterns and motifs found elsewhere throughout the body, albeit more exaggerated and densely packed.
When General Motors went about designing the Buick Avenir concept, it was largely out of consideration for the lamps’ graphics that they decided to use LED bulbs.
As GM International VP of Design Michael Simcoe explains: “We worked hard to not only make Avenir distinctive from across the room, but draw you closer with its detail work, and that certainly includes its dramatic lighting. The head and taillamps are the result of our lighting designers in North America working hand-in-hand with our exterior designers and fabrication craftsmen in our Australia Advanced Studio.
“Like the rest of the Avenir, they are a dramatic expression of modern Buick design.”
What made LED bulbs particularly well-suited for the task are their relatively compact size and flexibility, which allowed the designers more creative freedom in lending the Avenir’s lamps the charismatic, distinctive “swoosh” throughout. Three jewel-shaped LEDs sit central to the lamp, wrapped in those distinctive icons, while two larger renderings enclose the cluster.
The Avenir concept is a gorgeous and lauded design, and its complex, detailed headlamps and taillights demonstrate an impeccable attention to technology-aided design on GM’s part.