Just as they did with World Series MVP Madison Bumgarner, Chevrolet awarded a 2015 Colorado Z71 to Super Bowl XLIX MVP Tom Brady following last night’s game. This time the transaction went smoothly, free of a repeat of the World Series’ embarrassing “Technology and Stuff” presentation.
While Chevrolet could have benefitted from bringing the “Technology and Stuff” guy (Chevy zone manager Rikk Wilde) back out for a second shot at handing over the keys to a professional athlete, it didn’t need the marketing boost this time around. Chevy’s creative disrupted signal commercial netted the Colorado a surprising amount of media exposure, mainly because it made all of America’s hearts simultaneously drop out of fear.
We have a feeling millionaire Tom Brady is used to shopping for more expensive cars and trucks than the 2015 Colorado, but it’s the thought that counts, right? Maybe he still appreciates a good honest truck despite his immense success. Either way, presenting the NFL’s MVP with a Colorado is a huge marketing boost for Chevy, we’re just curious why they didn’t give Brady the GMC Canyon variant instead.