General Motors’ European brands Opel-Vauxhall sold 72,200 vehicles in Europe in January 2015, an increase of 7.4 percent compared to January 2014.
The results make Opel the fastest-growing brand among the top five car brands in Europe, which include Volkswagen and Ford. In fact, the arm outperformed the overall market by one percent, growing Opel’s share of the European market in January 2015 by more than 0.3 percentage points to roughly 5.4 percent.
The brands increased its sales in 15 markets and the market share was up in 13 markets. Sales improvements in several Western European markets were as follows:
- France — up 34 percent
- Italy — up 29 percent
- Spain — up roughly 23 percent
- UK (Vauxhall’s home and only market) — up 13 percent
- Germany — up roughly 9 percent
- Portugal – up roughly 66 percent
On a model basis, Opel’s new models helped the brand grow in Europe:
- Corsa sales totaled almost 22,000 units, up roughly 45 percent
- ADAM sales totaled around 4,500 units, up roughly 33 percent
- Mokka sales were up 17 percent
- Meriva sales were up almost 23 percent
“The good start to the year despite some difficult circumstances is proof that our product offensive is working,” said Peter Christian Küspert, Vice President Sales & Aftersales Opel Group. “The new Corsa, KARL and the new Astra coming later this year will all help increase sales.”
To note, the sales results presented here have been provided by GM. Official sales results from ACEA, the governing body behind European automotive sales reporting, become available later this month, and may be different than the results provided here due to differences in market lines and recording sales vs. registrations.