This article is part of the GM Authority Mailbag series, where the GM Authority Crew features and replies to your questions, comments, and observations.
The following comes to us from Jane R., who owns a Cadillac XTS:
I own the XTS and I dearly love it! I would hate to see Cadillac discontinue it. This is the best car on the market, luxurious, the size is perfect, and sporty at the same time. The larger Cadillacs will only appeal to the old generation. Before I bought the XTS, I drove Mercedes S class, BMW 7 series and Jaguar, these cars did not touch the XTS.
Jane, first of all, thank you for the note. It’s great to hear that you’re thoroughly enjoying the XTS.
But we’d have to disagree with your desire for Cadillac to not discontinue the XTS. Here’s why.
The World Beyond The XTS Is Better
One of the reasons is that there are significantly better cars than the XTS on the market, Cadillac’s CTS being one of them. But even more importantly, perhaps, is the fact that the upcoming Cadillac CT6 full-size luxury sedan will be better than the XTS in every single way:
- Driving dynamics? They will be significantly better on the CT6 thanks to its properly-balanced (read: rear-drive) configuration, leading to what we image will be perfect 50/50 weight balance
- Technology? It will be much more sophisticated on the CT6, including self-parking and autonomous driving ability as well as a rethought CUE infotainment system
- Comfort and convenience? The CT6 will be much more progressive in this area, including better ride and handling characteristics thanks to a balanced layout, but also thanks to such new features as massaging seats
- Design? Though subjective,the CT6 will look better than the XTS, having a presence that the XTS simply can’t match because of the transverse-engine/front-wheel-drive configuration.
These go on and on, but the takeaway is that any feature, quality, or attribute you enjoy on the XTS will be taken further and made better on the CT6. In fact, the new Cadillac flagship will also possess all of the elements you like about your XTS, including luxury, size, sportiness, and more.
That said, we’re curious as to why you liked the XTS more than the 7 Series and S-Class. Outside of the fact that they cost over twice as much as the XTS and are engineered to that degree as well, these vehicles are truly amazing machines, whether driven in a mall parking lot or at triple-digit speeds. The CT6, in fact, is being engineered to beat the BMW and Mercedes at their own game. So we have to ask, were the BMW and Benz that you drove made within the last ten years, or were they much older pre-owned units?
(Not So) Old Generation
We’re not so sure that “larger Cadillacs will only appeal to the old generation” is true. From that statement, we take it that you don’t consider yourself to be part of “the old generation”, whatever that might be. The irony in that, however, is that you already own a large Cadillac, since the XTS is nothing short of full-size. In that regard, we’re certain that if you like the XTS, and you don’t think of yourself as “old”, then you will also like the CT6.
Speaking of age, the segment in which the CT6 will compete in includes the BMW 7 Series, Mercedes-Benz S-Class, Lexus LS, and Audi A8/S8. All of these vehicles are roughly priced in the $100,000 range, which is quite expensive for a vehicle. So it would only make sense that those who buy them are more wealthy. Is it any surprise, then, that those who have more money are older, and can thus afford the more expensive vehicles offered in this class?
Halo Cars For The Win
More importantly, however, is the fact that all of those vehicles serve as the ultimate expression of each automaker’s expertise and proficiency at making luxury automobiles. As such, these models are highly important for brand image. By comparison, how much has the XTS done for Cadillac’s perception? We’d be the first to say that the answer to that is not much, if anything at all.
So, as we approach the launch of the 2016 Cadillac CT6, we probably also get closer and closer to the discontinuation of the XTS — something we were first to predict when the vehicle first launched. But we welcome this move, since the CT6 will finally give Cadillac a true full-size flagship sedan, one that will do everything that the XTS does, but significantly better. Seriously, you should truly try it out when it launches later in 2015. But if, after trying one out, you still want to buy a new full-size front-wheel drive luxury sedan, there’s always the Buick LaCrosse on which the XTS is based. No matter what, you still win as a consumer because you will have one more awesome vehicle to choose from.