In what seems to be another step to keep Holden customers loyal, the brand announced they will launch capped service pricing for every Holden vehicle in Australia. The program covers any Holden dating back to 1948, and any Holden in-between and begins on March 1st, 2015.
The program will be the largest of its kind in Australia and ensures every Holden owner clearly understands the maximum price they can expect to pay upon requesting service from a dealership or service center. The move is meant to appeal to any Holden customer, no matter if they purchased a Holden new or used, and the brand wants those customers to know they will take care of them.
“Our all-encompassing Lifetime Capped Price Servicing program is an incredible program and demonstrates yet again our commitment to our customers. Holden owners from as far back as 1948 can enjoy total peace of mind and service price transparency,” said Holden’s Executive Director of Aftersales, Michael Filazzola.
“This is the biggest CPS program in Australia and underlines Holden’s ongoing commitment to world-class customer service and outstanding value. Our lifetime CPS means that once customers buy a Holden, of any age, new or used, we have them covered.”
A Lifetime CPS calculator may be found on Holden’s official website and will show owners the maximum service price for any vehicle, eliminating the shock factor when completing a scheduled service. Holden has also announced the first seven services for all eligible new vehicles will be subsidised, demonstrating the importance of customer value to the brand.
Holden’s Executive Director of Sales, Peter Keley said the introduction of the biggest CPS program in Australia was yet another sign of Holden’s long-term commitment to its customers and Australia.
“We are proud to be able to introduce the Lifetime CPS program and extend our outstanding servicing value to all Holden owners, regardless of whether they have bought a new or used car,” said Keley.
“The support and clarity that this program offers customers, combined with our fantastic product range and great-value offers means there has never been a better time to buy a Holden.
This announcement is the latest introduction to the building blocks of Holden to redefine itself as it transitions to a full-blown sales brand. To recap, Holden has announced the following noteworthy pieces of news thus far:
- 24 new Holdens will be introduced by 2020 with 36 powertrain combinations.
- The Cascada convertible, Astra hatch and Insignia sedan will launch in the Australian market in Q2 of 2015.
- Holden vehicles will continue to be tested and tuned on the Lang Lang proving ground in Victoria.
- Holden’s Global Design Centre continues to contribute to local and global product programs
- The Commodore name will live on for a next-generation large car, due in 2018.
- Holden will receive a rear-wheel drive V8 powered sports car.