General Motors has filed an application to register the term “Tuscany” as a trademark with the United States Patent and Trademark Office (USPTO), GM Authority has discovered.
The automaker’s Filed February 12th, 2015 filing carries serial number 86533254 and specifies that the mark will be used as follows:
“Option package for a motor vehicle comprising 20-inch 10-spoke two-toned painted wheels, bronze mesh grill, power sunroof with rear fixed skylight and premium exterior paint sold as a unit as a feature of an automobile.”
The GM Authority Take
Now that’s the kind of detail every trademark filing should have!
Sarcasm aside, it would appear that adding the Tuscany options package to a vehicle would add the following equipment:
- 20-inch, 10-spoke wheels
- Bronze mesh grille
- Power sunroof with rear fixed skylight
- Premium exterior paint
Notably, there already is a company selling appearance packages for GM vehicles with the word Tuscany in its name. Based in Ft. Worth, Texas, Tuscany Automotive markets aftermarket appearance packages for Chevy and GMC trucks and vans, along with an occasional Chevy car like this Tuscany Camaro. As such, it would seem that the existence of Tuscany Automotive might preclude GM from registering the name… unless the two are working together. Besides the trademark filing being abnormally-specific about the intention of use of the term Tuscany, we don’t have much evidence of that, either.