General Motors has filed an application to register the term “Scottsdale” as a trademark with the United States Patent and Trademark Office (USPTO), GM Authority has discovered.
The automaker’s February 12th, 2015 filing carries serial number 86532553 and specifies that the mark will be used for “Motor land vehicles, namely, automobiles, sport utility vehicles, trucks, vans, engines therefor and structural parts thereof.”
The GM Authority Take
Back in 2010, we told you that Chevy was working on a high-end variant of its Silverado pickup truck. The new variant was though to to resurrect the Scottsdale name, which dates back 30 years.
In that context, could a Silverado Scottsdale serve as another high-end Silverado variant, perhaps by taking the high-end truck in a new direction that’s along the lines of the Sierra Denali? We’ll find out with time.