It was 14 years ago today that Dale Earnhardt Sr. lost his life in a tragic accident at Daytona Motor Speedway. It was one of the darkest days in the history of NASCAR, but rather than mourning his father’s death on this day, Dale Earnhardt Jr. says he’d prefer to “thank god he lived.”
The rest of the NASCAR community is also happy he was able to leave his mark on the world, including Chevrolet, a longtime sponsor of the Earnhardt family. The Earnhardt’s are so tied in with Chevy that Jr. even says he was “born into a Chevrolet family,” that “always drove Silverados,” in a new commercial spot recognizing his father’s legacy.
Dale Earnhardt Sr.’s father, Ralph Earnhardt, started the tradition by driving Chevrolets during his short racing career. The family went to and from the racetrack in Chevrolets, and eventually, Dale Sr. and Dale Jr. were winning races behind the wheel of Chevys. Dale Jr.’s current ride of choice when he’s not at the track is a Silverado, and when he’s racing, it’s a Chevrolet SS-bodied stock car.
Check out Chevrolet and Dale Jr.’s nod to Dale Sr. in the short video below.