Although Cadillac sales were down marginally worldwide, U.S. sales of the luxury brand showed an increase due in part to the Cadillac CTS and Escalade. The news comes after GM announced an 18 percent sales growth in January as a whole combined.
Even with January being a slow month for nearly every automaker, Cadillac has seen a year-over-year improvement in the U.S., up nearly 300 vehicles from January 2014, a growth of 2.6 percent. In total, CTS sales grew by 35 percent year-over-year in January, while the newest-generation 2015 Escalade soared an incredible 149 percent year-over-year. Also interesting is the fact that people are still buying the XTS, which saw a 14 percent U.S. sales increase. Another bit of noteworthy news is a record-high transaction price for new Cadillacs in the United States, which reached more than $52,000.
The Escalade’s love affair wasn’t only found in the U.S. market, though. The luxury SUV helped propel an increase in sales in Canada and in the Middle East, up 22 and 26.5 percent year over year.
In addition, the Cadillac ATS was a bright spot in the brand’s lineup for Chinese buyers. Although the brand’s sales were down 11.7 percent as a whole, the ATS lineup more than doubled to 1,800 vehicles in the country. China has also become Cadillac’s second largest market, behind the United States.
2015 is poised to be a big year for the Cadillac brand with the launch of the CT6 flagship sedan, and the go-fast ATS-V and CTS-V super sedans coming to market throughout the calendar year, along with a volume-necessary XT5 crossover. Look for this fresh lineup, and a rebooted dealership image, to help pull the brand from its recent slide in the US market from 2014.