January is normally a slow month for auto sales altogether, as the midwest and east coast slushes along in snow and cold temperatures in the brute of winter. As can be seen from comparing years of sales data, January ends up being the lowest volume month of the year, with the 11 months following picking up as warmer weather hits the greater 48 states.
But the Chevrolet Volt saw dismal sales numbers with the worst postings since August 2011, even as General Motors posted a lofty sales gain of 18 percent for the month of January as a whole. Why is this? Well, there aren’t any real answers to the lowly 542 units moved last month, but part of it can certainly be blamed on the frigid temperatures steering buyers away from dealers.
The other major factor most likely hurting current Volt sales is the announcement of the next-generation Chevrolet Volt itself. The 542 Volts sold is a 41 percent drop from sales in January of 2014, further solidifying that any serious buyer considering a Chevrolet Volt is waiting for the 2016 model to make their purchase.
Anticipation of the coming next-generation Chevrolet Volt will hold many buyers back, but it shouldn’t stop sales from creeping upward as the U.S. thaws into spring and car buying season hits its stride.
With the 2016 Volt looming in the distance, buyers may be able to score a great deal on the hybrid plug-in too, and as fuel prices inevitably creep up again, the rewards reaped may only be greater.