With the Chinese auto industry continuing to boom, as individuals see increased wages and inflated savings, General Motors has reached a milestone in the country. Introduced in 2005, the SAIC-GM joint venture has announced after only ten years, the Chevrolet brand has sold its four millionth Chevrolet vehicle in China.
Chevrolet has been mighty popular with the Chinese public, ringing in one million cumulative sales within five years of being introduced in the country. By 2012, it had reached two million sales and another million Chevrolets had been sold in 2013, bringing the grand total to three million cars.
In 2014, Chevrolet sold a record 717,000 Chevrolets, moving China into the second largest market for the bowtie brand, after the U.S. Chevrolet offers twelve models across its lineup in the country, ranging from the small Sail family car, the mid-size Malibu and topping off at the Camaro.
With a Chevrolet presence in over 280 cities across the country, its easy to see why the brand has become so successful, especially among younger buyers.
Further appealing to the younger generation of tech-savvy Chinese buyers is the brand’s presence in e-commerce. The My Chevy online store involves 246 dealers and continues to sit towards the top of the country’s single-brand passenger sales chart. The My Chevy app is also home to over one million subscribers.
In all, General Motors celebrated a successful 2014 with more than 3.5 million vehicles sold in the country.