As expected, Cadillac has taken the next step in rebuilding its image by releasing a new ad entitled The Daring: No Regrets. First airing during the 87th annual Oscars ceremony, the ad is part of Caddy’s new Dare Greatly campaign.
The 60-second-long The Daring: No Regrets builds on The Arena: Dare Greatly brand anthem. Edith Piaf’s Non, Je Ne Regrette Rien (No, I Regret Nothing) serves as the soundtrack while notable public figures such as Jason Wu, Anne Wojcicki, Njeri Rionge, Richard Linklater, and Steve Wozniak, appear on the screen to inspirational captions. Once Steve Wozniak appears on the screen, the ad switches to sounds of thunder and rain, followed by the sights and sounds of a city and the big surprise — the appearance of the 2016 Cadillac CT6 flagship sedan that Caddy will unveil at the New York International Auto Show on March 31st.
As the CT6 slowly drives by, the words “Only those who dare drive the world forward” overlay the screen. They then fade to the Cadillac crest and insignia, followed by the Dare Greatly motto and the dare-greatly.com web address.
Watch. Pause. Play. Rewind. #DareGreatly for the win!
We’ve transcribed the subtitles in the order in which they appear in the ad:
- Jason Wu: “How dare a fashion intern become an arbiter of style”
- Anne Wojcicki: “How dare a Wall Street analyst fight disease with DNA”
- Njeri Rionge”: “How dare a hairdresser bring internet to Africa”
- Richard Linklater: “How dare a director take 12 years to shoot one film”
- Steve Wozniak: “How dare a college dropout invent the personal computer”