Buick has sold 6 million cars in its largest market of China since Shanghai-GM first introduced the brand there in 1998. The sales milestone affirms Buick as “one of the fastest-growing passenger car brands,” in China, the automaker said.
The first Chinese Buick rolled off the production line in Shanghai on December 17, 1998, marking the beginning of a highly successful new market entry. The brand sold a record 919,582 cars last year, and will be looking to top that this year after introducing new cars like the Excelle GT and Envision crossover.
Eight different models are currently sold under the Buick umbrella in China. These include the GL8 MPV, which has sold more than 600,000 units in 15 years, and the Excelle family of vehicles, of which more than 293,000 units were sold last year alone. The brand is also experiencing success with its Encore crossover, which is leading China’s premium small SUV segment with sales of over 150,000 units in two years.
In China, Buick has a dealer presence of more than 740 retailers. The brand has also launched new smartphone apps in the country to support its dealer network, such as eService and iBuick, helping customers learn more about their vehicle and what Buick has to offer.