When Chevrolet rolled out the ‘Bolt’ EV concept car, there was a fair deal about the curious little city car that had us scratching our heads. Not least among these things was the car’s name, which – when spoken aloud by our staff – caused more than its fair share of miscommunication.
Thankfully, as The Detroit News reports, General Motors is perfectly open to changing the name by the time the electric city car reaches production around 2017. GM North America President Mark Reuss told the outlet, “It’s a concept name. End of story… The name by itself is very good, but when you put it with Volt you know — is it too confusing for someone? We’ll find out.”
The automaker plans on listening in on what the press and public have to say before making a call. To the name’s credit, by both rhyming with “Volt” and being similarly steeped in recognizable electric connotation, “Bolt” does immediately communicate a relatively accurate set of expectations about what the concept is.
But for the sake of sparing dealers any unfortunate mix ups, we hope Chevrolet can manage to draft up something better.