For auto manufacturers, racing is expensive and time consuming. So why do they do it? There are multiple reasons why General Motors invests so much into its factory-backed Corvette Racing team, but it mostly boils down to the unrivaled feeling of winning.
The age-old adage “win on Sunday, sell on Monday” still rings true for sports car enthusiasts today. Racing enables GM to build a better sportscar, and when the Corvette wins against competing brands such as Porsche, McLaren and Ferrari, it puts the car on many performance enthusiasts’ shopping lists.
In addition to providing real world testing for engineers and helping to further advance the Corvette program, going racing allows the Chevrolet team to interact with customers and other Corvette fans from all over the world. Corvette customers are a passionate bunch, a fact that is on display at any race the C7.R shows up to.
Pratt and Miller, who built and developed the C7.R, put together a well-made short reflecting on why GM and them go racing and why they continue to do so. If you’re a Corvette fan, you definitely won’t want to miss it. Check it out below.