The Big Three typically pull out all their stops for the 2015 North American Internatinal Auto Show, one of the United States’ biggest automotive-related events of the year, and General Motors was no exception this year. In addition to rolling out the 2016 Chevrolet Volt and the Bolt concept, the brand also introduced an all-new auto show display that it says put “the show back in auto show.”
The center aisle of the Chevy exhibit, referred to by GM as Main Street, features the newest and hottest products from the bowtie brand. A silver 2015 Corvette Z06 convertible sits just ahead of a red 2015 Colorado Z71, which is joined by an oversized version of Motor Trend’s Truck of the Year caliper award. Flanking those two on either side are different Colorados and Silverados, along with a white Camaro Z/28 and black Camaro ZL1, among other products.
The highlights of the exhibit are the Bolt concept, and of course, the 2016 Volt. The Volt display is particularly impressive, with a huge (and probably very expensive) 73-foot-long, 20-foot tall display. The entire Chevy section is also interactive, allowing show-goers to record a 20-second video of their “ideas for a better tomorow,” Chevrolet says, and allowing them to share their social media photos from the show on the big screens.
If you can’t make it out to NAIAS 2015, or want a preview of what to expect from Chevy at the event, check out short overview of the display in the video below.