Chevrolet showed off its vision of a price-conscious $30,000 EV at the 2015 North American International Auto Show, with big hopes to beat rivals to the punch for a true electric vehicle for the masses. Naturally, GM will be gauging public reaction very closely to see how the concept is received, but we already know the car will likely not wear the Bolt name (which is okay by us because it’s mighty confusing to say Bolt and have people think you said Volt).
The Daily Herald caught wind of the concept before the vehicle officially debuted in Detroit, and also spoke to a source off the record on The General’s plans to bring the concept to market. The person briefed said General Motors will move forward on the Bolt concept, and wants to bring the car to dealers in 2017.
Doug Parks, GM’s vice president of global product development, said the company was working on a 200-mile range electric vehicle in 2013 with a price point of $35,000 in mind, confirming the fact GM is indeed racing against other automakers to be number one in the price segment first. Though, it seems Chevrolet already has some very stiff competition from Tesla.
Tesla’s CEO Elon Musk recently took to the Automotive News world congress stage to reaffirm his company’s Model 3 will beat the Chevrolet Bolt in every manor possible. Specifically, he announced the Model 3’s price point would be $35,000 before any federal tax credit for EVs. That’s a mighty proposition for a brand that many appear to covet. However, Chevrolet, with its army of dealers, could make the Bolt more available than the Tesla Model 3.
Chevrolet still has time to readjust its strategy with the Bolt concept’s pricing, and we know not to take everything Mr. Musk says to heart, so stay tuned as more information unfolds.