Wi-Fi. The wireless technology that either unites or splits human kind by letting us stalk friends and frenemies on Facebook, Tweet, peruse the latest GM news on GM Authority, check out auto news on Motrolix, and do whatever it is that our hearts desire on the web. And guess what, it’s available on every single Buick (except the Enclave). That’s what this new Buick commercial is all about.
The light-hearted ad features five sets of Buick owners either informing their friends that their Buick has Wi-Fi or hearing about the fact that someone else’s Buick has Wi-Fi. We especially giggled at the scene with the gentleman in the red Regal GS and his (we will assume) grandma. As it turns out, she has a blog. And she wants to know if she can update it from her (assumed) grandson’s Buick.
Enabled by OnStar connection provided by AT&T, the built-in Wi-Fi hotspot can connect up to seven devices such as tablets, smartphones, computers, portable gaming systems, and more to the internet at 4G LTE speeds. The service launched to great critical acclaim across most 2015 model year GM vehicles in the U.S. in mid-2015.