Holden is offering the chance to allow enthusiasts and fans to name the upcoming special edition variant of the Commodore. A very appropriate time for a lucky Holden fan since the Commodore the Australian public has come to love looks to be ending its time in the near future. The replacement will instead favor a FWD variant from fellow General Motors company, Opel.
The competition, appropriately titled “Name That Holden,” encourages fans to suggest a name to be worn on upcoming special edition VF Commodore variants. The winner of the competition will receive a design studio sketch of the VF Commodore signed by Holden Design Director Richard Ferlazzo. Not to mention, they will get to see their winning entry badged on official Holden marketing material, as well as the car itself.
This reminds of when Chevrolet asked fans to name its latest special-edition Camaro in late 2014.
The competition will run from January 8th-14th, and fans may submit their entries when prompted to do so on the official Holden Australia Facebook page. The winner will be selected by Holden’s marketing team, and the winner will be notified via Facebook.
“The competition is a great opportunity for Holden fans to get creative and contribute something to the history of one of Australia’s most iconic cars,” Director of marketing Bill Mott said.
“We already have a strong relationship with Australian drivers and this is just another example of how we are continuing to listen to our customers.”