Holden has rolled out a new slogan, called “Let’s Go There.” The ad aims to brighten the mood in the wake of Holden losing its domestic manufacturing (but hey, the Commodore name is sticking around). The marketing campaign is one step in ensuring Holden continues a long and successful future in Australia.
Holden says the campaign was created after extensive research, and encompasses more than one message and advertisement for the Lion brand. Holden’s Executive Director of Marketing, Bill Mott said the new brand campaign will progress Holden’s identity in Australia.
“The new campaign has been developed from five core truths: Holden’s future is bright, there will be a next-generation Commodore, Holden understands Australian conditions and customers better than any other brand, Holden has a wave of exciting new models on the horizon and our dealers across the country are focussed on world-class customer service now and in the future.”
The two initial advertisements highlight the Lang Lang proving ground, where Holden extensively tests its vehicles for the Aussie market, and the upcoming 2018 Holden Commodore. The campaign features children who, Mott says, are “inherently optimistic and represent the future and these are values that reflect the Holden brand.”
For a look at one of the new advertisements, check it out in the video down below.