General Motors has detailed its new ‘Green Dealer Recognition’ program, which will allow participating GM dealerships to proudly display their positive environmental credentials in their store. All dealers involved will have proven track records in areas such as energy reduction, renewable energy use, water conservation efforts, recycling and on-site nature habitats.
GM says the new initiative, which was based on insights from dealers who participated in a pilot program, is designed to encourage dealers to continue to carry out earth-friendly practices and help build a network among dealers of sharing the best practices for sustainability and cost-saving measures.
“Within just 24 hours of the program’s launch, 66 dealerships signed up and began evaluating their performance against our criteria,” said GM vice president of U.S. Sales and Service, Kurt McNeil, “We think customers should know all the behind-the-scenes efforts our dealerships make to leave a smaller footprint on their communities.”
So far 180 Buick, GMC, Chevrolet and Cadillac dealers have requested to be a part of the green performance assessment. To be a part of the program, a green dealer support team will evaluate and validate the dealer’s submissions against their criteria. Eight dealers are currently recognized as having green dealer status.
GM dealers say the initiative will encourage eco-conscious customers shopping for an EV or other green car to shop at their store. Improving sustainability will also reduce operating costs, give employees a greater sense of pride and improve their image within their communities.
“Although financial savings is what started our environmental upgrades, we’ve found we have like-minded people in our community that really appreciate the effort we made,” said Gan Nunnally, general manager of green-certified George Nunnally Chevrolet in Bentonville, Ark. “We’re seeing that through our service lane and our sales. These are people who have not previously driven a Chevrolet.”