General Motors has filed an application to register the term “Z71 Trail Boss” as a trademark with the publicly-accessible United States Patent and Trademark Office (USPTO), GM Authority was first to discover.
The automaker’s January 14th, 2015 application carries serial number 86503140 and specifies that the mark will be used for “Passenger vehicles, namely, light duty pickup trucks.”
The GM Authority Take
What could a Z71 Trail Boss mean? In terms of “light duty trucks,” that could fall under either the 2015 Chevrolet Colorado or Silverado 1500. And the Z71 has been synonymous with an off-road oriented truck configuration — but far from what we see with the Ford F-150 Raptor. A Z71 Trail Boss could suggest an elevation of the nameplate in some way, but we’ll stop short in saying that its either the Colorado ZR2 or Silverado ZR2 destined to fight the Ford Raptor that we’ve been looking for.