Cadillac, GM’s luxury car division, sold a grand total of 263,697 vehicles around the world in calendar year 2014, a 5.2 percent increase compared to calendar year 2013.
“Cadillac is both expanding and elevating globally,” said President Johan de Nysschen. “In 2015, we will take many further steps, such as this year’s introduction of all-new high performance V-Series models and the top-of-the-range CT6 to advance further globally.”
Cadillac experienced year-over-year growth in three major markets in 2014, including:
- 47 percent jump to 73,500 vehicles in China, driven by growth of the ATS and XTS sedans
- 9.7 percent growth to 10,538 units in Canada, driven by increases for the SRX crossover and ATS sport sedan
- 1.8 percent growth to 4,265 units in the Middle East
- 17 percent growth in Mexico (total volume not disclosed)
- 118 percent growth in South Korea (total volume not disclosed)
- 73 percent growth in Israel (total volume not disclosed)
Cadillac experienced year-over-year decreases in two major markets in 2014, including:
- 6.5 percent drop to 170,750 units in the United States
- 13.8 percent drop to 1,674 units in Europe and Russia, which Cadillac reports as a combined market
Despite the sales drop in the U.S., the brand’s home market remains its largest by volume. The decrease in Europe is expected, since Cadillac won’t truly focus on the European market until sometime in 2019.
By The Numbers - Sales Results - 2014 - Global - Cadillac
|MARKET||2014 / 2013||2014||2013|
|REST OF WORLD||+21.6%||2,970||2,443|