The Chevrolet Volt represents sort of a halo car for the brand, in a sense. No, it’s not as flashy, performance-oriented, and unattainable as your typical automotive industry icon, but it is meant in some measure to raise the bar, make headlines, and draw attention to the brand.
Thus, no expense has been spared with regards to marketing the second-generation 2016 Volt, which just had its official unveiling this month at the Detroit North American International Auto Show. Chevrolet has set up a very special web domain for the redesigned car, at Chevrolet.com/2016Volt, and they very clearly want consumers to take notice.
At this portion of the Chevy site, you’ll find a number of videos boasting of the new car’s tech, safety and styling achievements, some informative literature, and even an early example of the 2016 Chevrolet Volt’s online configurator, showing future options for the LTZ model.
Despite having what we would assume are many months before the 2016 Chevy Volt arrives at market, the marque is clearly hoping to hit the ground running with this second-generation model, and bolster its stance as the big three’s leader in electrified drivetrains.