The latest, gadgets, TVs and gaming consoles are usually the focus of those who attend the Consumer Electronics Show, but automakers like Chevrolet also use the trade exhibition to showcase some of their latest in-car technologies. General Motors and Chevy’s announced this year they will leverage OnStar’s 4G LTE connectivity to provide continuous vehicle diagnostics, offer in-car shopping and more.
Chevrolet’s chief marketing officer, Tim Mahoney, recently sat down with Brand Channel to discuss Chevy’s technological advancements at CES and the future of its in-car connectivity systems. Mahoney says CES is important as it “is the ultimate showcase of innovation and innovation is what drives everything we do at Chevrolet.”
Mahoney says the built-in 4G LTE Wi-Fi in nearly all 2015 model year Chevrolet and GM products “was the right technology to deliver” to customers as it coincides with the increasingly connected lives we live today. He also says that while other automakers will eventually offer in-car Wi Fi services similar to theirs, Chevy’s will always come with the benefit on OnStar services, setting them apart.
Nearly everyone, rich or poor, lives a connected life to some degree today. We almost all need a cell phone to get by in the modern world, which is why Chevrolet rolled out 4G LTE into 16 different models, even the $12,000 Spark. “This technology is universal,” Mahoney said. “People get it and want it, regardless of how much they are spending on a vehicle.”