It’s not just within the US that Cadillac’s marketing strategy is going through a fundamental revamp; Cadillac Middle East is also in the midst of readjusting as part of a strategy to promote global brand growth.
On that note, General Motors just awarded Saatchi & Saatchi a three-year contract to oversee Cadillac’s digital and creative presence in the region. Saatchi & Saatchi was selected after a competitive multi-firm pitch.
In a press release, Cadillac Middle East Sales and Marketing Director Felix Weller said, “Saatchi & Saatchi managed to stand out from the competition thanks to their team’s in-depth understanding of Cadillac’s new, multi-phased brand strategy and positioning in the region. We are thrilled to be joining forces with such a reputable agency and, more importantly, are confident in Saatchi & Saatchi’s ability to elevate our brand to the next level.”
Saatchi & Saatchi is a luminary global advertising network headquartered in New York City. The firm’s Middle East/North Africa CEO Adil Khan is also delighted about their selection, saying, “It is a privilege to work with Cadillac at such an important moment in the brand’s history.
“Consumers here have strong emotional connections with this particular category and we have a great opportunity to do truly inspiring work.”