Despite a down year, Cadillac seems to be building momentum for 2015. This year, consumers will be able to buy the first-ever 2016 Cadillac ATS-V and latest generation, 200 mph 2016 Cadillac CTS-V. Then by December, it’s expected that the 2016 Cadillac CT6 will hit the market, which has the BMW 7 Series, Audi A8 and Mercedes-Benz S-Class squarely in its sights. What’s more, all three of those vehicles will be made in Michigan, while marketing, PR, finance and brand executives fill in Cadillac’s new NYC office space.
This momentum will continue to build over time, especially when considering what’s going on in Cadillac’s design studio.
During a one-on-one interview with Ed Welburn, GM’s global chief of design, we learned that the teams assigned to shaping future Cadillac products have more to do than ever. It makes sense, though, considering GM’s recent trademarking of several CT- and XT- nameplates suggests a significantly expanded model lineup.
Looking into our crystal ball, we will soon see the Cadillac XT5 crossover — a replacement to the SRX. Afterwards, we may soon after see crossovers to slot both above and below the XT5, as well as an entry-level rear-wheel-drive vehicle to slot below the ATS. Cadillac is also rumored to be working on a convertible of sorts, as well as a long-wheelbase version of the CT6, which could end up being called the CT7 or CT8. Little is known about what’s beyond that, but Cadillac President Johan de Nysschen has even hinted at a supercar for the storied luxury brand. Time will tell.