General Motors has asked about 40 of its Michigan-based employees to start packing up and relocate to New York City as the luxury brand works towards moving into its new headquarters in June of this year, The Detroit News reports.
Moving to New York is an integral part of Cadillac’s turnaround plan and crucial to putting a certain degree of space between the luxury brand and parent company General Motors. Cadillac president Johan de Nysschen says moving to NYC will also help his employees understand the luxury market and the luxury buyer better.
Cadillac’s new headquarters will consist of de Nysschen’s office and the sales, marketing, brand communications, market research, strategic planning, finance, aftersales, customer experience, quality and product planning sectors of the brand. All of the brand’s research, product development and technical operations will remain in Michigan.
The first 40 employees to move are able to go on a “look-see,” trip, de Nysschen says, so they can “get a feel for the lay of the land in terms of housing, schooling, proximity to work, all of those issues.” He estimates about 130 to 140 Cadillac employees will be working in NYC by the end of the year, many of them newly recruited hires, and as many as 300 could occupy the space in the next three years.