Buick’s new Avenir concept explores the future of the automaker’s “progressive design,” much like the Monza concept did for Opel. The Avenir, French for future, was designed in collaboration with North American and Australian GM designers and sculptors and was built at GM Australia’s advanced design studio in Port Melbourne.
The Avenir sports a long hood, Buick’s signature “sweep-spear body line”, a sloping rear deck inspired by boat tail Buicks of yesteryear, and has a “wheels-at-the-corners” stance, unique for flagship sedans of its kind. Michael Simcoe, GM International’s vice-president of deisgn, says the Avenir is “a piece of artistry that is precise in its character” and “beautifully proportioned.”
Apart from the sculpted body, the Avenir also wears a new grille, which will be the new face of Buicks into the future. The grille houses Buick’s tri-shield insignia that brings back red, silver and blue tri-color design. Two wing-shaped elements jet out from the side of the emblem, another design characteristic which may appear on future Buick models.
So with all this in mind, loyal readers, is the Buick Avenir hot, or not? Vote below, and feel free to discuss Buick’s latest design study in the comments.