The internet has been ablaze with the Buick Avenir surprise concept that debuted at the 2015 North American International Auto Show. With stunning lines, a re-envisioned Buick grille and the reintroduction of the colored tri-sheild it was a surprise to hear that the Aussies actually took the lead on what they felt Buick stands for. We think they got it ever so right.
The design team applauds the final design, which features a distinct rear-wheel drive positioning and a modern nod to the Buick Riviera’s boat-tail. As Mark Reuss said at the vehicle’s private unveiling: it’s a prettier take on what the Porsche Panamera should look like.
On the inside a beautiful combination of leather and suede are awash in the cabin, creating the most inviting cabin for a Buick to date. Head interior designer, Jenny Morgan-Douralis, calls the Buick Avenir’s interior very “tailored.” As it can be seen, custom stitching is splashed throughout the interior, including an extravagant embroidering on the seats.
Holden is clearly very proud of their work, as they should be. We haven’t seen a Buick design this striking in sometime. The design also shows Holden’s importance to global design, even past 2017, something the video also notes. We look forward to more great designs from Holden because as we see here, they definitely know what they’re doing.
Take a look at the making of the concept in the video down below.