There are very few automakers who would be proud to end up on the list of the slowest-selling cars of the year. Brands that place value on exclusivity, like Ferrari or Porsche for example, likely aren’t surprised or bothered when their cars end up selling in low numbers. However mass market companies like General Motors usually want to sell as many units as they can.
According to Car and Driver, both the Chevrolet SS and Cadillac ELR rank among the worst-selling vehicles for 2014. The Chevrolet SS was never intended to sell in big numbers, with GM announcing early on that selling 1,700 to 2,000 examples of the V8 performance sedan each year would make the program a success. Chevy was probably elated to find the SS had surpassed their projections, selling 2,386 units this year.
The Cadillac ELR is another car GM never expected to sell in big numbers, but we have a feeling they envisioned a more successful launch for the ELR than what they got. A steep $75,995 asking price and a controversial TV spot didn’t help the stylish plug-in’s case, with many dealers selling the car at deep discounts just to get them out the door. Cadillac sold 1,192 ELRs this year, which is actually more than we’d thought they’d move when we noticed they had sold just 774 units by August.
The only models that sold worse than the ELR were the Audi TT, Dodge Viper and Porsche 918.