How does that saying go, that comedy equals tragedy-plus-time? Going back through the annals of Auto Show history reveals that the Chevrolet Volt promotional dance at the 2009 LA Auto Show didn’t wait quite long enough to be comedic.
See, our friends at Autoblog turned us on to this tragic bit of automotive marketing from the Chicago Auto Show back in 1988, for the Chevrolet Cavalier. So it, too, was General Motors’ doing, and it, too, featured a song-and-dance number so excruciating to watch, it’s rumored that the video broadcast is what killed young Heather O’Rourke (Poltergeist).
To the credit of the Chevy Volt’s “E-V” dance from ’09, it featured a song that at least had lyrics which boasted of the gas-electric car’s unique drivetrain. The Chevy Footlockers – those poor sleeveless shirt- and bowtie-clad macho men – had to go into their dance number despite no logical connection between the stage show and the car that they were representing. That’s not even to mention the mustaches, the mullets, and the ridiculously forced incorporation of nunchucks.
Watch the full dance number below, and relish the fact that for all the faults of modern society, at least we’re safely out of the ’80s: