Shanghai OnStar signed up its 800,000 service subscriber on November 30, just five years after the on-board telematics service launched in China. Shanghai OnStar has also launched several new OnStar services this year which it believes will increase consumer interest in its systems.
The 800,00th OnStar subscriber in China, Mr. Zhong, signed up for the service the day he purchased his 2014 Buick LaCrosse sedan. The service experienced a large uptick in sales during China’s two shopping holidays, Singles Day and Golden Week. Singles Day, held from November 10-12, resulted in a 400 percent surge in OnStar service registrations, the bulk of which came from online sales.
This year Shanghai OnStar launched several new services for its subscribers including WeChat, the Trip Wizard map service, Vehicle Alarm Notification, Weather updates and more. Starting next year, it will offer OnStar’s 4G LTE Wi Fi hot spot in GM vehicles, becoming the first company to offer such a service in China.
“Since its establishment five years ago, Shanghai OnStar has supported the rapid development of China’s vehicle market by offering a growing range of telematics services that make driving safer, more convenient and more enjoyable,” Shanghai OnStar Managing Director, Diane Jurgens, said in a statement. “We will continue to introduce breakthrough innovations and optimal service to meet the rising expectations of our local customers and boost the Chinese telematics market.”