We all identify Cadillac as General Motors’ foremost representation of what the company knows about luxury vehicles. To an extent, that’s true. Yet Cadillac sales have taken a pounding in the US market all year in respect to their rivals from Germany. So it may come to surprise you that General Motors still manages to outsell just about everybody in the luxury vehicle segment. The numbers just aren’t represented through Cadillac sales figures.
Once upon a time, pickups and large SUVs were some of the cheapest models on the dealer lot. They came in a regular cab, shifter on the floor with basic interiors meant for holding up to workers climbing in and out. While those models still exist, the shift is definitely toward more luxury models.
A new report from TrueCar drives this point home. This year, six of the 10 best-selling vehicles over $50k in the U.S. are large trucks or SUVs. The Chevy Tahoe has 70 percent of its sales over the mark and the Chevrolet Silverado bringing in $3.1 billion. Also interesting is the GMC Sierra outselling the Silverado in the category with 16 percent of its sales to just 11 percent of the Silverado trucks. And while they aren’t represented in the chart below, the GMC Yukon and Cadillac Escalade are likely not much farther down the list. This translates into quite a bit of revenue for GM coming from their more luxurious models, as well.