General Motors currently sells a pickup truck in nearly every continent. The global Colorado is sold in Oceania, Asia, the Middle East and South America, while the Utility, sold as the Montana elsewhere, is offered in Africa. The only place where a pickup isn’t offered by the The General is Europe, and we’re starting to wonder if that should change.
Europe isn’t a very large pickup truck market, but there’s enough consumer interest for VW and Toyota to sell the Amarok and the Hilux there. It seems possible that Opel/Vauxhall could develop a pickup truck to compete with these two, in addition to others such as the Nissan Navarra (Frontier), and the Mitsubishi L200.
The cheapest and easiest way to create an Opel pickup would be for the brand to re-badge the global Colorado and update its styling with more European cues. It could also be offered with Opel’s 2.0-liter CDTI Bi-Turbo diesel engine, which would be a good competitor to the Amarok’s 2.0-liter TDI diesel. The 2.8-liter Duramax four, which will soon arrive in the US market Colorado, could also be offered for those seeking more torque.
Do you think an Opel/Vauxhall pickup is worth GM’s time and money? According to Left Lane, VW only sold 510 non-commercial Amaroks in Europe last year, and while the Hilux is a bit more popular than the Amarok, the Euro pickup truck market is still comparatively small. We still think both those trucks could use some additional competition, so let us know if you agree below.