We like Cadillac. Despite the marque’s lamentable, half-hearted products from the “malaise era” of American cars and even later, today’s Cadillac is an engaging, sharp, luxurious thing. If all were right in the world, the automaker would have no trouble with sales.
And yet here we are, and Cadillac’s sales remain so lackluster, the manufacturer has had to begin offering ludicrously steep discounts just to clear out dealership lots. Consumer Reports has indicated that discounts of up to $15,000 off sticker price – and beyond – are possible for the Cadillac CTS, XTS, and ELR.
For instance, Consumer Reports writes that you can get a $2,000 cash incentive, plus a $4,000 dealer allowance on the base CTS (MSRP: $59,000). Tack on another $4,000 loyalty cash if you currently own a GM, or $5,500 if you’re leasing from the manufacturer. That brings the discounts up to $6,000 to $11,500, although savings of up to $15,000 have been cited.
And then there’s the price-inflated ELR – Cadillac’s re-bodied Chevy Volt – which stickers at $75,000. It has a $15,000 dealer incentive; with some other of the above incentives, Consumer Reports says, that could quickly grow beyond $17,000. And then, of course, there is a $7,500 tax rebate for buying an EV. All told, the price could be knocked down to (or just below) $50,000.
As fans of the automaker, we look forward to a day when massive discounting is no longer a necessity for Cadillac to unload its stockpile of excellent cars. But of course, as consumers, their loss is out gain.